Attract consultancy leads

The north-star goal for this instance: the dogfooded loop is the lead magnet. Experiments under this goal test what actually converts the daily-shipping, agent-heavy founder into a consultancy conversation.

The funnel

The offer ladder is the funnel toward this goal: free audit → paid audit → kit → sprint. Each self-serve surface has a standing engagement contract (a PostHog-synced record, not a hypothesis), and each is a step deeper toward a booked call:

• contract/engagement/landing.mdx — the marketing landing (/): section_viewed + npx systemix init install conversion.
• contract/engagement/audit.mdx — the Readiness Audit page (/audit): audit_requested (paid Rung 1).
• contract/engagement/kit.mdx — the AI Kit page (/kit): kit_requested (paid Rung 2).

Reciprocal cross-promo links /audit ↔ /kit, so the two paid surfaces feed each other. systemix evidence engagement pull keeps each contract current; a human acknowledges the queued card or flags it for an experiment under this goal.