Seeing Systemix's own loop running live — real experiments rendered as their AI workflows — converts the daily-shipping founder to a consultancy conversation, earlier than a feature pitch or a hands-on trial.
6 visitors, 1 book_a_call event (16.7%) over a 30-day window — no real control/variant split was ever configured in code, and the sample is far below the 100-visitor confidence threshold. Insufficient signal to act on.
Why this hypothesis
The ICP is the pre-PMF founder who ships daily with agents — they don't need another feature list, they need proof that fast shipping can compound into learning. The bet, decided with the founder: the conversion moment is just seeing Systemix's own loop running live — real experiments rendered as their AI workflows — not closing a loop themselves. The live dogfood is the pitch, and it doubles as the lead magnet for consultancy.
Given
A pre-PMF founder lands on Systemix with a half-formed idea and an agent-heavy stack.
The AI workflow
The loop the founder sees running, dogfooded: a raw idea → Hermes frames the hypothesis (ICP · JTBD · metric) → build the variant → measure (PostHog) → a human decides (HITL) → the learning is written back. The diagram above is this experiment's own workflow, rendered from its frontmatter — the experiment about the loop is a loop.
Conclusion
Founders who see the live, dogfooded loop book a call at a meaningfully higher rate than those who only get the feature pitch. Signal wiring (the metric → a PostHog event) is pending — connecting a data source is a separate setup step — so this runs as a registered bet until evidence lands.
Decision criteria
promote: the live-loop variant lifts book-a-call meaningfully over the feature pitch → make it the landing.iterate: positive but short → tighten what the founder sees first (which experiment, how much loop).kill: no lift → seeing the loop isn't the hook; the magnet is something else (revisit the ICP or the pitch).
Changelog
- 2026-07-08 — Pricing ladder unified + the loop diagram shipped below the
fold (landing Services, /kit, /audit repriced; TheLoop section replaced the
orbit visual). This experiment's page-level
book_a_callsignal spans the change — before/after comparisons across this date are directional only.
Leading the landing with what Systemix concretely is — an AI-native design system built on the learning loop (rationale in MDX, skills that update around your workflow, lives in Claude) — plus a named consultancy ladder (DS build sprint, design partner) converts the founder better than the abstract loop-memory pitch, which is a burden to understand.
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A dense, plain-English landing — rot-first hero, metrics strip, feature deep-dives with real product mockups, pay-once pricing, and an honest FAQ, on the TVA amber-CRT theme — converts better than the lo-fi prototype landing: more installs, Learning Kit intent, and calls.
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